For building your database, one of the steps is to use your social media circles to build out who you know.
So you have a name and a face, now it’s time to see if they’re qualified as a person who may:
A. Want to buy real estate
B. Want to sell real estate
C. Know someone who wants to do A and/or B.
Now, via the private messaging system of the social media outlet you’re using – facebook, linkedin, twitter, etc – you want to write the following messages:
Message 1
Hey NAME! I wanted to make contact with you personally because you might know that I am a real estate agent. I’d like to ask you, if you knew someone who was thinking of buying or selling a home, do you already have a real estate agent in mind that you would recommend? If not, I would love to be the person you recommend to friends, family and co-workers. Let me know.
Message 1 Alternate – [here you can comment on perhaps one of their latest social media shares and then follow up with the Message 1 above – just personally tailor it. No scripted message here – just use your own creativity to address the contact]
Message 2 – REPLY FROM CONTACT IS – THEY KNOW SOMEONE
That’s great. It’s important to have a real estate professional you can rely on. Okay, well keep in touch. If there’s anything I can do for you in the future, don’t hesitate to contact me. Talk soon.
Message 2 – REPLY FROM CONTACT IS – YES I WOULD RECOMMEND YOU
Awesome. What’s your cell phone number? I’d like to chat quick. Also, I’d like to get you some business cards. What’s your mailing address? I also send out a one-time-a-month email to my past clients and friends telling them about the market. What’s your email?
Message 2 – NO REPLY AT ALL FROM CONTACT
Hey NAME. MAKE A COMMENT ABOUT THEIR LATEST SOCIAL MEDIA UPDATE. I sent you a message about me being in real estate. I’d like to be a resource for you when it comes to the market. Let me know if we can chat. Talk soon!
Now in combination with these simple private messages, you do want to pay attention to their social media shares and their interests or involvements. Get to know what they like or what they do for a living. Make a personal connection of some kind.